We the People: Toward a Fair and Just Society and How to Get There

In 1991, after over 30 years of research and original thoughts, I published my theory of the future democratic society in “Technological Democracy: A Humanistic Philosophy of the Future Society”, and presented its more refined structure in my later publications cited below. Because of the global economic crises forcing people to look for a new societal system to replace the old corporate dominated one, I decided to publish a simplified and short version of my theory, in a manifesto form of only 64 pages for general public as a guide for taking action toward changing the system. I firmly believe this is the system of the future world which will materialize within this century. It will save many lives and opportunities if we understand it now and take action to materialize it before it gets too late to stop wide-spread violence and bloodshed.The economic concept presented here is a part from a new scientific theory of technological democratic society which is thought, sooner or later but ultimately, to replace the present two centuries old chaotic and outdated system of, so called, representative democracy. People in nearly all developed and some developing countries are earnestly looking for a modern but just and fair system to replace it. The total and detail structure of this new societal system, which is presented in three books (over 1000 pages), obviously cannot be properly presented here. The reader needs to have this in mind when some questions arise. However, understanding it with a little use of logic and reasoning is quite simple, since the scientific base of the theory rests on the application of a single principle of equality of opportunity.Our Constitution literally covers the principle of equality of opportunity but suppose, to clarify it, we pass an amendment to our constitution recognizing equality of opportunity as an individual right in every aspect of daily life. This immediately expands democracy to cover the whole system of the societal life: economic, political, as well as social. Let’s see what happens to the economy of the country and along with it to individual liberties, political process, social order, employment rights, and equality regardless of race, gender, culture, and religion. Here is a very brief account of it..The New Economic TheoryThe manner by which property is produced, owned, and used, determines the economic structure of a society and, to a substantial degree, its social and political characteristics. A necessary condition for economic democracy is the equitable distribution of capital among the people and dispersed control over its use.The Principle of Unjust EnrichmentThe principle of equality of opportunity prescribes that every person has full authority of control and management of whatever he or she owns during his lifetime, but no one in a technological democratic society is allowed to gain opportunity over others through accumulation of wealth by profits achieved by exploitation and subjugation of others, or free transfer of assets. This principle is known as “prohibition of unjust enrichment.” Such accumulation is allowed only through individual’s own labor. Thus, no one can be enriched through inheritance or receiving property or assets without a comparable compensation. The reason is that such enrichment will disturb equality of opportunity by increasing one’s opportunity, without his personal efforts, over those of others. Inheritance is allowed only to the extent that it does not affect equality of opportunity. Profit is another form of unjust enrichment since the capitalist receives it through exploitation of workers as well as consumers. It unjustly enhances the opportunity of the capitalist against workers and others. However, a nationally specified amount of return from the use of capital is justified.Capital and Capital AccumulationWhile capital is still one of the main forces of production, its characteristics is quite different with that under capitalism or socialism. Besides the capital accumulated through savings from a worker’s own earnings, in order to attain equality of opportunity, each worker has also another source of capital accumulation. It is a determined number of shares of his employer’s firm he receives every month along with and as a part from his salary. This process gradually and peacefully transfers capital from the capitalist to the worker allowing him or her increasing voice in the operation of the firm. A unique and fantastic result is attained by this process of transition; the distinction between the capitalist and working class disappears and both join together into one. It is important to note that the working class under this theory embodies anyone working in any production process from its top managers to its least qualified one.The accumulated capital by the workers under this program stock-holding is non-transferable, but it remains under the ownership and control of the worker. It replaces the present Social Security system, providing him or her with income sufficient for a modest but comfortable living standards after retirement. Like Social Security, after the death of the owner, this non-transferable capital reverts to a public organization known as the Public Consumption Fund responsible for providing free health care and free education for all. However, in order to diversify his or her non-transferable holdings, the worker may exchange part of his or her firm’s non-transferable stocks with non-transferable stocks of other companies in the stock market. In reality, these stocks are a part from the social capital in circulation providing a variety of beneficial functions, all under individual and private control. In addition, of course, the worker has capital accumulation by savings from the salary, income from capital investments in production firms, income from nontransferable stocks, and inheritance. The worker has full control over all these assets during his or her lifetime.The Working Class, Shared Opportunity and Employment RightThe application of equality of opportunity creates a new mode of production eliminating exploitation and gradually making the worker a full participant in production and distribution process. At the workplace, it creates different opportunity levels based on each individual’s education and experience.Under equality of opportunity, employment is an individual right because there is no such equality present between those employed with those unemployed within the same level of competence. Each institution must provide employment for any applicant corresponding to his or her level of competency through the use of the principle of “shared opportunity” derived from the equality of opportunity principle. It requires that each employed person within the firm at the same level of competency as those unemployed applicants, to give up a small portion of his employment opportunity (e.g. 1-4 hours out of 40 hours per week) to provide the same employment opportunity for the applicants. The concept of supply and demand at each level of opportunity stabilizes the employment market for this and any other level of work nationwide. Shared opportunity causes full employment and lifetime job security for anyone desiring to work.Work, Education, and Pay SystemThe general level of compensation is determined by a general position classification at the national level calculated and established by the National Economic and Production Council (NEPC) by the assistance of the Technodem, which is a national independent, self controlled electronic system and indispensable instrument in proper application of equality of opportunity, also known as the people’s best and trusted friend. The Technodem by having access to prices of all goods and services and the cost of living, calculates and reports to NEPC the amount of minimum wage required for a minimum living standard. The NEPC designs a model position classification and pay system accordingly. This is fed to the Technodem equipped to supervise its application in every institution hiring workers. Each production firm then, following the national model, establishes its own position classification and pay system and feeds it into the Technodem which instantly compares it with the national model, and reports back discrepancies, if any, to be corrected. The position classification within each firm does not have to be exactly the same as the national model but it has to fit into the range specified by that model.EducationIn technological democracy, after twelve years of general education, the work system and education merge together. Everyone is required to complete the general education program. It consists of four years of preschool education starting at age three up to seven; four years of elementary and four years of secondary education. It contains a condensed curricula from grade one through twelve. After completing this educational program, the person who is about fifteen years old, begins to work part-time while starting his higher education full-time. His study program is equally divided between general-humanistic and professional-technical parts. The first part, develops him as a democratic person, deeply devoted and committed to the principle of equality of opportunity. However, the core part of his humanistic education is achieved through his or her 12-year of general education. By the age of 22, he or she achieves the knowledge level of an MA degree under our present system, and starts to work full-time and continues his studies part time for the rest of his working years. Every worker at the time of retirement, which arrives at his early 50s after 30 years of work, accumulates knowledge, far beyond the Ph.D. level, the highest degree in higher education offered today. This higher level of knowledge is required and necessary in a highly scientific and technological and ever-changing life environment at work as well as at home. This part-time education is a part from the worker’s required working hours; for a 40 hour-per-week work program, he works 32 hours and studies 8 hours. Everyone starts the life from scratch and gradually moves to a high position and high income by the time of official retirement. There remains still two or more decades of active life left for each individual after retirement to enjoy life without worry spending it in leisure, art, music, travel or other creative and desired ventures.The GovernmentThe technological democratic society is based on the concept of the least government being the best. Accordingly, the national government has no domestic line functions. All national departments except for defense and State, all regulatory agencies and welfare programs are discarded. The state governments are down-sized by about 40 percent; while the size and responsibilities of local governments are increased by about 20 percent. The Technodem, production firms and local social organizations carry out most of the needed public functions. Under this system there is an incredible expansion of individual rights and freedoms, free education, fee health care, employment rights, and old age benefits all under full individual and private control.The Transition ProcessThe transition has to be through a peaceful process, thus, it needs to be gradual stretching from two to four decades. The following is the process proposed here subject to replacement or modification if better ways are found.The first and immediate step is to legalize the principle of equality of opportunity through a constitutional amendment, if it fails, then through a national constitutional convention. Immediately after its passage, establish a temporary National Economic and Production Council(NEPC) ( See We the People, cited below, Fig. 5, p.49). Its first task is to create a temporary national position classification and pay system based on a minimum wage calculated by the Technodem. For example, at $8.00 per hour minimum wage and 5 percent annual increase, the minimum annual pay will start from $16640 at the age 15 rising to about $100,000 at the age of retirement at 53. This is the highest executive pay any worker may receive at the time of retirement. It must be noted that under the new system there is no individual income tax, or other taxes such as Social Security and Medicare. Thus, these incomes are equivalent to the real income at the present after all deductions for taxes.All employers are required to classify their employment and pay system according to the national model established, and feed it into the National Economic and Production Council’s computer. This is the initial creation of the Technodem which plays essential role in supervising and sustaining the democratic system. As the production firms prepare their own position classification and pay system, following the national model and feed them into the NEOC computer, the Technodem progresses in its information storage and capability in taking over the supervision of the application of the principle of equality of opportunity at the workplace and ultimately its application in political and social aspects of daily life.The period of transition will not be an easy one. There will be a need for good and sharp thinkers to smooth out the process. If Congress refuses to propose the equal opportunity amendment to the Constitution or obstacles are created by the national and state governments in calling for a National Constitutional Convention, the people will have no choice but resort to a general strike, as defined by the French philosopher George Sorel, until it succeeds. The nation may need a temporary commission composed of highly qualified individuals to put into effect the new system, supervise its progress, make necessary adjustments for its proper operation, and eliminate the old departments and agencies when they become irrelevant, including the Congress and presidency when it becomes appropriate to install the new National Legislative and Coordination Assembly and the National Executive Council. This must be the people’s commission and its members chosen by the people or their chosen representatives.In a technological democracy, the social goal and common purpose, for which society is to be organized, concern itself in providing equality of opportunity for everyone. In such an accomplished society:1. Everyone starts life from the scratch. There are neither rich nor poor under the present meaning of the terms.2. Everyone receives 12 years of free general education up to the age 15. Not only it is totally free but no obstacle can be created to hinder it.3. Everyone starts to work part-time at age 15, starts full-time at the age 22, and works until retirement, never facing unemployment.4. Everyone continues his/her education full-time after the age of 15, while working part-time, and continues part-time after the age of 22, as a part from his/her work program, until retirement. Such education consists of a balanced combination of technical-professional, liberal arts, and humanities subjects. It is reduced to two courses on each subject per year after the age 22, when the worker assumes full-time position.5. Everyone receives free health and preventive care for life.6. Everyone, starting from zero, gradually becomes a part owner of production of goods and services. These ownership shares, which replaces the present Social Security system but fully privatized, are destined for the support of the owner after his/her retirement, and thus are not transferable.7. Everyone works full-time for at least 30 years or equivalent of it.8. Equivalent to one-fifth of the working hours are allocated toeducation. Accordingly, for a 40 hours per week work, the person works for 32 hours and studies for 8 hours.9. Promotion is based on the level of education and years of experience, liberal art education having the same importance as the technical or professional.10. The age of retirement depends on the supply of the young labor force for the purpose of allowing them equal opportunity for employment. However, to guarantee a comfortable retirement life, no capable person works for less than 25 years full-time before retirement. The general retirement occurs after 30 years of full-time work.11. After retirement, which more likely occurs when an individual is in his early 50s, he or she has enough non-transferable assets accumulated to bring him or her returns sufficient for a simple but comfortable living standards. In addition, through his or her personal savings, he or she has other transferable assets under his or her full control.12. All elective public positions:a. Require very high qualifications relating to education and experience.b. Are temporary and no one is elected for the same office for more than one term. Besides other benefits, this also allows opportunities to a greater number of well qualified retired citizens to hold public office and serve the people.c. These two requirements would allow a better chance of being elected to retired individuals since they are better educated and well experienced and are not looking for a permanent position. They are still young, but matured and capable of fruitful participation in the public policy-making process and public service.13. As a result of democratic norms and technological developments, family life is transformed from its traditional form into a democratic unit; parents being responsible, though in a different manner, for upbringing of the children up to the age of 15, after which the child, who is considered an adult, enters the labor market and is considered independent.14 By the time of retirement, the family, more likely because of voluntary birth and population control, has no children to take care of; and free from this responsibility, the couple, if they desire to remain together, has many years of economically secure, very fruitful, still productive, dynamic, and enjoyable life.15. After death, a substantial part of an individual’s wealth, according to the principle of equality of opportunity, is returned to society, through the Public Consumption Fund, to sustain free services such as health care andeducation for the new generation which is also to start from the scratch.16. Though some individuals accumulate more wealth than others, the difference is not so great to cause class distinction. Furthermore, suchdifference is only for the life of the person and disappears upon his death. In reality, this is a classless society with minor variations in material ownership.17. An individual’s obligatory relationship is within his family and his workplace. Outside these areas, he remains free to enjoy life with a great many things and means accessible to him in an infinite variety of combinations.18. In its narrow application, equality of opportunity does not allow individual competition where the intention is to take opportunity from someone against whom the individual is competing. However, equality of opportunity not only allows but encourages each individual to compete against himself or herself to become better than what he or she already is. This is quite different from competing against a designated person even it may give the same result. Open competition is the backbone of the democratic market operation, but, it is free of fraudulence, propaganda, and false commercials. Self competition should be the motto of production here as well. It causes the production of better goods or services resulting in marketing success The exact specifications of the products are stated and left to the consumer to make the choice. Unlike the present situation where commercials are forced on the people by being inserted into television or radio programs, no one is forced, through any means, to watch or listen to commercials.19. The wealth of a society is the sum total of individual wealth plus all natural and other resources which belong to the society as a whole. However, the important part of the wealth of a society is not economic and material, but technological in the form of knowledge, experience, and means which is the way of doing things.20. More important than the production of wealth is its equitable distribution among the working class, subject only to the level of knowledge, and experience. Every worker receives nearly the same amount of income in the full period of his or her work as the others. There will be some differentiation but it will not be so remarkable to upset equality of opportunity. Each worker starts with the minimum wage and gets more as he or she climbs the ladder to higher positions or become better educated and more experienced. By the time of retirement, each worker is a high ranking official in his or her firm regardless of type of work he or she is assigned to perform.21. In a democratic system, there is no class structure or class distinction. Differentiation is only at the work place, based on the level of knowledge, experience, and expertise. Working class refers to all working individuals including members of the board of directors, chief executives down to the least experienced.22. The proper function of government is to establish, maintain and periodically revise the standards required by the principle of equality of opportunity, particularly relating to division of labor and compensation. The national government has no domestic line functions except some supervisory authority in the areas relating to the national consumption fund such as education, healthcare, and corresponding standards. Government is reduced to its minimum functional size.23. Private wealth totally belongs to the individual for life. It is a wealth initiated, created, and accumulated through his/her own labor, use of his/her assets and not through profits by exploiting others.24. Public wealth mainly constitutes of the society’s natural resources. They belong to the society as a whole, and therefore, net proceeds created belong to the people. Equality of opportunity does not allow any private ownership of natural resources such as oil, gas, minerals, and forests. Such resources may be leased to specific firms to operate. Whatever is left after paying for all expenses including depreciation of tool, machineries and other properties used for production purpose, goes to Public Consumption Fund and used for public benefit.25. The electoral system is managed by the Technodem, The only thing a candidate needs to do is to enter his or her name for the office he or she seeks to be elected, into the Technodem’s list for that office. No additional information is needed, because the Technodem knows all about each individual in the society. It will present each individual’s qualifications in three categories: personal, educational, and experience, and rank each candidate in each category. However, each candidate may have his or her own electoral website and may place in it additional information he may think beneficial for his campaign. No voter is obliged to vote for Technodem’s first choice, Each voter selects his or her candidate from this list and votes for him or her, through the Technodem’s electoral website, on the election day.26. Political parties as we know of them today are eliminated since there is no need or justification for their existence or other organizations for electoral purposes. The electoral process is electronic, simple, and abuse free; during the election day, each qualified individual inserts his or her electronic ID card into the computer, it is checked against his or her background. If qualified he or she votes from anyplace in the world for the candidate of his or her choice for the national, state or local office.27. There is a total private ownership of the means of production ofgoods and services. This ownership is highly dispersed with no concentration in the hands of a few.28. Giant corporations are automatically disintegrated into several smaller institutions once the workers take over the management. Huge overhead expenditures are saved.29. A new free market economy is established with fair and open competition based on equality of opportunity.30. No individual taxes, no property taxes, and no social security taxes.31. There is protection of environment, preservation of natural resources, and meaningful use of them for public benefit and keeping them in proper shape for the future generations as the equality of opportunity requires.32. A marvelous outcome of this system is the disappearance of all economic, political and social interest groups. There won’t be any need or requirement for their existence. People, for the first time become free of all pressures, demands, and restriction of thousands of such organizations that exist today including all charitable organizations. What a wonderful freedom this would bring.Morality Under Technological DemocracyThe moral boundaries of technological democracy are very broad based on the principle of equality of opportunity. No conceivable common ethical code can be comprehensive enough to cover nearly boundless domain of these moral possibilities relating to such values as honesty, integrity, humility and freedom. It is impossible for any mind to comprehend the infinite variety of individual freedoms and good deeds ensuing from this foundation of morality. Whether one’s interests center around his or her own well-being, or the welfare of others, regardless how broad and expanded these interests may be, the end that the individual may be concerned with, is always only an infinitesimal fraction of what could be possible under this democratic system. It is within these nearly limitless confines that the individual strives for his life liberty and pursuit of happiness.________________________________________________________________________References:The following books and articles explain in detail a quite complex theory of a humanistic future society. Some 30 years of the author’s time has been spent in its development. The readers are requested to be patient and deeply conscious in its comprehension and interpretation. After Karl Marx’s theory of communism which ended up to be utopian and not actually applicable, this is the second scientific societal theory based on reason and logic; it is also pragmatic and practical. For the author’s brief biography and books cited below and some relevant articles see his website and http://www.ezinearticles.com/?expert=Dr._Reza_RezazadehTechnological Democracy: A Humanistic Philosophy of the Future Society, 1990, pp.365.Technodemocratic Economic Theory: From Capitalism and Socialism to Democracy, 1991. pp.359.Passage to a Just Society: Secrets of Democratic Life, Leisure and Happiness. 2003. pp. 374.We the People: Democracy as a System, a Humanistic Philosophy of the Future Society, 2010. Frederick, Maryland.: Publish America, pp. 64.This book is a very brief and simple presentation of the theory to the general public and a guide for a national movement and action including the general strike. For those interested in forming a successful movement or action, reading the author’s article about the General Strike and some writings from the French philosopher George Sorel concerning his theory of general strike are recommended.It must be noted that when the first two books were published in early 1990s, Vice President Al Gore had not yet invented the Internet.

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Equipment Printer – What it is and Why You Need It

The term equipment printer refers to a device that converts the visual output from a computerized machine such as a projector, ultrasound machine, or radar and prints it on paper. This can also be referred to as “saving to a hardcopy”.Equipment printers, also referred to as VGA Printers, are able to convert the analog VGA or digital DVI stream coming from the source equipment to a digital format and send it directly to a local or networked printer where the image is printed on paper. Internally, the VGA printer uses a frame grabber to capture the VGA or DVI signal from the equipment and send to the central processing unit which converts the images into a format that is readable by a standard printer. It is then forwarded to the USB bus or Ethernet interface which is connected to the printer.Equipment printers are often used in conference, presentation, courtroom, scientific, industrial, and corporate environments. In a conference or presentation environment, this is often used for printing handouts of what is seen on the lecturer’s or presenter’s computer. In a courtroom environment, video printers are used to create printouts of still shots of annotated video evidence which is then given to jury members, lawyers, and witnesses. In scientific, industrial, and corporate environments, equipment and VGA printers are used to print what is displayed on the screen for security or troubleshooting purposes. Equipment printers are also used in areas such as navigation where the image that is currently displayed on the radar equipment is saved as a hard copy for security and educational purposes.While the amount of equipment printer offerings on the market is not big, there are several companies that sell VGA Printers that are easy to set up, use, and require little to no maintenance.

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Secrets to the Structure of a Commercial Property Management Proposal

In commercial real estate agency, it is common to be preparing a property management proposal to submit to the property owner following a sale or a lease. This is the most opportune time to seek a new management appointment.The structure of a commercial property management proposal will be designed for the property, the landlord, and the general precinct location. Importantly the proposal should tap into the strategies and ideas that help the property owner to achieve better property performance through sensible strategies of lease performance, income, and expenditure control.Here are some key ideas to help structure your proposal for the management of the property. You can add your specific agency recommendations around the model.An executive summary should always be placed at the front of the document. This allows the client to quickly grasp of the main strategies and outcomes that you can see as part of the management strategy.
Summarise the property physically together with locational elements that impact tenancy mix or occupancy. This provides clarity as to how you see the property and how it can be managed.
The lease and tenant mix management processes should be detailed within a section of the proposal. Care must also be taken in reviewing the tenancy schedule first to ensure that the leases are totally understood and accurately reflected in your recommendations. You should also be looking for occupancy matters that need to be immediately addressed after management handover; such as rent reviews, options, lease expiries, make good processes, and arrears.
The daily maintenance and function of the property will require a specific management processes. The tenants, customers, and landlord each have a different relationship to the performance of the property physically; they all have needs in the management of the property. It is wise to review the special maintenance demands of the property and to make specific recommendations regards maintenance controls, plant and machinery management, and risk management that applies to property function. As part of this it may be necessary to talk to the contractors that supply specialised maintenance services to the plant and equipment.
The property manager reporting processes to the landlord will be part of the property management service. Detail the relevant reporting systems that you can adopt and implement. The landlord may have other particular special reporting requirements to incorporate into the program.
The financial reports to be provided to the landlord can be split into examples at the back of the document; this allows the landlord to see the comprehensive nature of your reports and controls. Normally the reports will include income analysis, expenditure analysis, budget status report, arrears report, tenancy mix strategy, tenancy schedule, and lease management report.
The management of maintenance contractors associated with the essential services and major plant and equipment should be itemised. The major plant and equipment provides functionality to the property and tenant occupancy comfort. Any concerns that you may have here should be identified in the proposal.
If the subject property is complex and contains a number of tenancies, it is likely that a business plan including a tenant mix strategy should be compiled. This helps the landlord to see just how you will implement controls across the tenant mix.
Summarise the relevant personnel to be applied to the management of the property. In a large office or retail property the list is lengthy; it can include property manager, lease manager, engineer or maintenance manager, tenant services manager, and onsite management staff.
The fees to be charged to manage the property should be itemised. In some cases they will be split into base management fee, on site management office costs, and the on-site management staff.Within each of these main categories of your proposal, you will have recommendations and ideas regard particular things that should be immediately implemented in the property.The property management proposal is prepared on the basis of relevance to the property and the needs of the landlord; not on the relevance of your agency to manage it (you will prove that anyway if your proposal is of high quality).

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Selecting Online Content Marketing Service Providers Made Easy

Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.Still, there are some content marketing agency truths that you must know to explore where it’s all heading!Most content marketing agencies don’t market content Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.Most SEO agencies don’t know the ABC of content marketing. Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.Most content marketing agencies are concerned about planning and not execution.It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.Now, with this type of thinking, you can only assume where will these agencies land and in what state?Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.Most content agencies still consider content marketing as a campaign Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.You just need to come out of the shell that this is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a ‘program,’ the more your business will evolve over the time to get the success that your services and products genuinely deserve.

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Top Marketing Methods for B2B and B2C

Need some inspiration for marketing your business? The recent age of technology has continuously exploded over the past few years, and different marketing methods have come and gone. A business needs to stay on top of the latest statistics regarding strategy if it wants to compete in its respective market. This research has been compiled here for precisely that purpose. In this paper, some of the top marketing methods of 2021 are highlighted for B2B (Business to Business) and B2C (Business to Consumer) marketing. In addition, the pros and cons of each are laid out to help give more depth to the general idea of B2B and B2C. Hopefully, you will find inspiration to adopt these methods into your marketing strategies.B2B (Business to Business) vs. B2C (Business to Consumer) MarketingThe concept of B2B vs. B2C marketing is self-explanatory; it is simply a difference in the target audience. However, the differences in their marketing methods are not self-explanatory, so an easy way to visualize these statements is through an example. Let’s say you are a grape farmer, and harvest is approaching. You could go the B2B route of selling to a grocery store or vintner(winemaker), or you could go the B2C route of setting up an online store or stand at a local farmers market. It’s no easy choice. Do you sell to a lower price per grape to the store/vintner while buying in bulk? Or do you sell at a higher price directly to consumers, but you must go through the effort of reaching the consumer, and you risk not selling all your product? It is also not as simple as just selling your product. You must market it. This brings up the central question inspiring the following two sections:Two B2B Marketing MethodsSEO:Search engine optimization, or SEO for short, is an essential strategy to implement into your marketing if you are working B2B. Out of other marketing methods, SEO is the best strategy to generate income for your business, but what does implementing SEO entail? The goal of SEO is to optimize the content on your website (Onsite SEO) and promote it (Offsite SEO) to more frequently place your website at or near the top of user searches within search engines such as Google Bing, Yahoo, and you name it. The key is to understand your target audience and what keywords will go into their search bar. Search Engines like Google are automated. You cannot tell Google that your website is selling grapes to businesses. Your content must reflect that. Try searching “buy grapes in bulk.” Keywords from each website are displayed in the search. This part of Onsite SEO is relatively intuitive. Still, you must go beyond including all kinds of keywords in your content because your audience isn’t as predictable as you might think, and they may not necessarily be looking for your business. For your grape business, maybe the audience will search more generally, perhaps “fruit in bulk” or something along those lines. Consideration is a must to ensure your website content matches as many possible searches as possible.Social Media Marketing:Social media is the home to many, and that is precisely why it is an excellent platform for you to promote your business. Social media marketing is a great strategy to implement into your marketing and works great in tandem with other marketing efforts such as Offsite SEO. This strategy has incredible influence over B2B conversion rates resulting in increased traffic to your website and profit for your business. It is challenging to master and potentially dangerous if you outsource and entrust the work of Social Media Marketing to someone reckless since one bad tweet could get your business in trouble. However, the humanization your brand gets trust and the free feedback you receive from those online is worth the effort. Whether it’s a short video, an image, a tweet, a comment on another post, this kind of content, while seemingly worthless, is excellent for your business. These little bits are easy to digest for other users, and they are tricked into digesting it in some cases as although they may not be actively looking to spend their money, seeing these social media posts gets them to think about your business even if its subconscious.Two B2C Marketing MethodsPPC (Pay Per Click):”Pay Per Click” refers to the monetization method where each click comes at a price. For example, should Pay-Per-Click advertisements be used on sports articles, readers may be drawn to click on ads regarding the teams mentioned in the report, such as apparel, other articles, or activity-related products. This uses the reader’s interests to help target advertisements and can also spread awareness. Search ads can boost brand awareness by up to 80 percent instilling memories into consumers, thus showing the importance of targeted marketing having a profoundly positive effect on the advertised product through exposure. Similarly, the widespread use of the internet with Google’s 160 billion searches per month showcases the potential monetary profit of Pay-Per-Click advertisements. Thus, not only do the advertisers receive payment for clicks on their advertisements, but the likelihood of users buying the advertised product increased due to the increased website traffic and appropriate placing of the ad.Cobranding Marketing:Co-branding is an essential strategy used by several top brands to keep their product or service new and different. It is a partnership where two companies create a unique third product using their brand name to draw in consumers, resulting in monetary or publicity gains for both parties. There are several benefits to co-branding: a broader audience as this method brings two brands together, which includes their respective following. An example of this occurred recently when the South Korean pop group known as “BTS” partnered with McDonald’s to make their signature meal. Fans of both McDonald’s and BTS came together, resulting in this co-branding deal boosting McDonald’s worldwide sales by 41% during the agreement and the pop group making a reported 8.89 million USD from the partnership.Any competent business owner knows to seize every opportunity to promote and expand where reasonably possible, and what’s the harm in reaching out to another company with an idea if you truly believe it will work?The following contains some short summaries detailing the basic pros and cons of each marketing method.B2B Pros• Profit Margin – The nature of B2B sales is generally far more prominent than most B2C sales. B2B sales often are in bulk with small items with perhaps scheduled re-orders or other cases like contractors the sale is always going to be significant. In addition, the market potential for B2B feeds into this profit margin well. Something such as grapes going B2C at a farmers’ market is limited in that it targets consumers who want to eat the grapes or perhaps use them for a recipe. However, grapes going B2B have various options like selling in bulk to vintners, grocery stores, companies that make grape jelly, you name it.• Location of Sales – A large majority of B2B commerce is done on the web. This is a good thing as it is far easier to manage an online presence than to maintain something like a storefront. The location for your selling also benefits the audience you sell to. It is more convenient for them to shop online rather than require physical effort to purchase a product. The ease of a good online website and the smoothness of the transaction go a long way for getting sales.• Security – No part of B2B is easy, but once you secure some contracts or ongoing deals, there’s good stability to be had from that. B2C is scary in that you could have your products go from flying off the shelves to forgotten quicker than you may realize. Any stability in the business world is something to be desired.B2B Cons• Competition – This con applies to both B2B and B2C, but in a scarier way. If you aren’t already a big name in your respective market, it is going to be extremely difficult to secure any contracts, deals, or even just one-time purchases. Even if you manage to secure one deal, you run the risk of your business flopping if you rely on just that to stay afloat. It is also harder to compete in marketing against more prominent names as they are already out there, so it is relatively easy to stay out there. Still, you must work on both getting out there and maintaining whatever position you hold. Other problems with the competition are the monopoly many places have. Big names can survive simply undercutting your price to whatever consumer while you might not be able to. You must be very careful when entering markets and avoid being shut out.• Difficult Entry – Given the vast majority of B2B commerce taking place online and the quick judgment by consumers, you need to have a robust online presence and a good website which can be expensive and difficult to set up initially. Extensive research must be done to understand the customer’s desire and streamline that experience for them.• Negotiations – You, a business trying to min-max profits, are selling to another company trying to accomplish the same. A big part of B2B commerce is negotiating with customers to reach a deal that both parties are happy with, especially since prices you may list on your website are likely not as low as you are willing to go.B2C Pros• Sales Cycle – Sales cycle is essentially the stage at which a purchase is made. There is a significant benefit to B2C commerce in that the sales cycles are much faster and easily influenced by provoking certain emotions. B2B sales take an immense amount of time as they are often big purchases for big projects, and so the buyer will take their time to ensure they find the best deal with a high-quality partner. B2C commerce can happen in seconds with someone thinking, “Oh, these grapes look good, let me buy them!”. If you can cater your product towards the quick decision-making of buyers, you can generate good sales.• Discounts – One great thing about B2C is the ability to offer discounts. This partly feeds into the sales cycle, but having values makes customers feel like they are getting a good deal and may buy a product they don’t even need. Or in some cases, loyalty programs offering discounts or free items after certain purchases can be geared towards your profit margin when set up correctly. Loyalty programs are great as it gives the incentive to create a relationship with customers like that in B2B markets. Still, here you can get repeat customers to provide you with business continuity.• Customer Base – While B2B markets directly to a business, B2C calls to a consumer. Everyone in the world is a consumer and is thus a potential customer, while B2B does not have that liberty. This, of course, does not mean your product appeals to everyone and will mean you have an infinite customer base, but the percentage of people potentially looking for a product like yours is massive. This can be of big help to any B2C business, especially those that sell “occasional” purchase products like furniture in that a large customer base means you do not need to rely on repeat customers.B2C Cons• Slow return on investment – The high upfront costs of starting your business with storefronts, websites, marketing campaigns add up quickly. With the generally low price of B2C products and usually prolonged initial start to new business, one should expect profits to be in the red for a while.• Quantity of sales – With large sales comes to the downside of an increased number of issues customers may have. If one wants to get good ratings and maintain an excellent reputation, one must deal with problems that arise well. It is easier said than done since many issues can be hard to resolve in ways that don’t overeat out of profit.• Marketing – This applies to any business, but it is especially hard for B2C commerce. Like how big-name B2B companies can undercut you and shut you out, B2C companies do that on a more complex scale. The profit margin on a majority of B2C products is already low given the generally low price anyway. So it is hard to compete for customers looking for a reasonable price. When you cannot afford to lower your cost further, how do you market your product as “worth the price” in the face of competitors? It is hard enough to get your product on the shelves or in the market, but you also must market that to large numbers of customers.Which is better? B2B or B2C?The simple truth one, as an aspiring business owner likely knows, is it depends. It truly does not matter which one is better, and depending on your business, both might even be an option. This paper is not meant to sway a business owner to go down a specific route but rather inform one about the way they plan to take already. There is no easy method in the business world, and as someone without any business experience, I am not in a position to dictate where one’s business should go.

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Short, Intermediate, And Longer – Term Impacts On Home Sales, When Rates Rise!

For many reasons, some, economic, while others, related to the pandemic – related, so – called, fatigue, etc, home prices, in most areas, have gone up, at, or, near, record amounts! Because of the prolonged period of artificially – created, low – interest rates, mortgage rates, have been at historic lows! Since, for most home buyers, using financing is essential to affording a purchase, when a low rate, causes cheap money, and, thus, the ability to afford more home – for – the – buck, prices usually rise! It permits qualified buyers to qualify for more money/ loan, because the ratio of monthly mortgage, to overall income, is artificially – reduced! How long will this trend continue, will it become the new – normal, will previous trends/ cycles return, and how will pricing be affected, in the immediate, intermediate, and longer – run, are, all factors, to consider! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some possibilities, to consider, and understand.

1. Short – term: Since, the Federal Reserve Bank, announced, they planned to raise rates, three times in 2022 (of course, this was before the potential implications, and ramifications, from the Omicron variant), many feel pressure, to act quickly, to take advantage of today’s low rates, before they go up! Three increases will probably translate to, at least, a 0.75% higher rate, which will translate, for most mortgages, to hundreds of extra dollars, per month. Some things to consider, and pay attention to, is, this rate of increased home prices, will, probably, not continue, especially, at such a large degree! How longer one, expects to keep a specific house, is, one issue, to consider, thoroughly, and wisely, before proceeding!

2. Intermediate – term: Although, many believe, to – know, the precise timing of any projected rate – hike, is uncertain! The Fed has changed, and/ or, altered its strategies and approaches, in the past, What the intermediate – term, may bring, including potential inflationary pressures, how long the economic conditions, and unknown factors, related to the pandemic, etc, will determine, largely, what this phase, may bring! In addition, the attitude, and perceptions of buyers, and their confidence, etc, largely impact this real estate market!

3. Longer – term: In the longer – run, will things, restore, to what we have seen, so often, in the past, which is, alternating cycles, between, Sellers, Buyers, and Neutral Markets? The possibilities, include: a continued large escalation; a more – gradual, but persistent – one; some leveling; and/ or, will we see, at least, in certain areas, some sort of falling prices, for a period.

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Affiliate Marketing Coach – Speed Up Your Affiliate Progress With A Coach

An affiliate marketing coach is someone who can help you lift the invisible ceiling which may be holding your affiliate business back. So much in business it is the limits of our thinking which stop us from achieving the things we set out to achieve.

In affiliate marketing this is very much the case. You don’t know what you don’t know! You may even be running down a rabbit hole in the complete wrong direction. I did this for years before finding an affiliate marketing coach who helped me.

Before this point I was trying to do everything alone. Many affiliates are doing the same but don’t realise their actions aren’t aligned with their desired outcomes. For me, I was focusing only on the things I liked to do, not the things which would drive my business forwards.

A clear perspective from a coach who isn’t so myopic in their thinking can change everything. If you keep doing what you’ve always done as an affiliate, your results will likely be the same. But if you’re prepared to step outside your comfort zone, you can make far greater changes in a small amount of time.

Much of affiliate marketing is about trial and error. You try several things and focus on the things which work. This is Pareto’s principle, or the 80:20 rule. But if you have no results to draw from, you could easily be focusing on strategies which will take years to gain any traction.

A few of the small shifts I made in my affiliate marketing endeavours are: shifting to promoting products which offer recurring commissions, I stopped promoting small value, low commission products, and I started using high ticket digital products instead.

These steps alone hugely helped me start generating tactics in my affiliate business. But I also got coaching and mentoring, and decided to take affiliate marketing more seriously. In the beginning, it was just a hobby, and I treated it like a hobby. But if you look at your affiliate business like a hobby, you’ll earn a hobby wage from it. Treat it more seriously, and focus on building a sustainable income which can replace existing work, and you can achieve much more. You get what you focus on!

Goals are useful signposts for affiliates too. For such a long time I was without a rudder as an affiliate. A goal gives you a specific destination you can measure and work towards. If you don’t have either a goal, or a strategy you can stick to with affiliate marketing, it’s easy to lose purpose and drift off in another direction.

When you’re looking for results and don’t have any, it can become completely demoralising! You need to stoke the fire of your own enthusiasm continually or you’re likely to become disillusioned and drop out. This happens to around 95% of affiliate marketers.

But you need to be in the 5% who stick at it and eventually break through and start making consistent sales. When this occurs will depend on the actions you take and how long you keep going for. If something isn’t working, try something else. Focus on the small wins like a hit on a website, or an email lead. Keep your enthusiasm high and you’ll be able to surmount the obstacles which come with the territory. But if you allow yourself to become dissatisfied, it’s much more difficult to keep going.

Affiliate marketing isn’t easy. It’s performance related which means that if you don’t make a sale, you don’t make any money. This is tough in the beginning because you can do a lot of activity which is unrewarded. But once you make a sale, there’s some light at the end of the tunnel. This is the goal of many new affiliate marketers – to make their first sale.

Once you have some positive feedback in terms of success, you can focus on the activities which brought it about. But until this happens, you very much need to trust the process. If you’re also paying a membership fee while this is happening, there can come a point where you decide it’s simply not working! This is common, and people drop out. But if you have a coach you can trust, things are so much more sustainable.

An affiliate marketing coach can help you overcome negativity, indecision, hesitancy and self belief issues. A coach can help you see things in a different light and to notice limitations in your thinking.

For me this has been a complete game changer, and not just for affiliate marketing. When you notice your own self talk is talking away your success and happiness, you realise you are the creator of your own outcomes. As you remember to change your self talk and thinking habits, you realise without belief there is no action. So belief is everything.

The person we listen to more than anyone else in life is ourselves. We talk to ourselves in our head constantly. Re reaffirm what we think and believe about ourselves continually. If we can learn to tap into this power, and start giving ourselves more positive commands, then we can grow both personally and professionally in a much more congruent way than simply through thinking, planning and attempting things in only the physical aspect of our affiliate business.

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7 Benefits of Custom Aluminum Cases

If you want to carry your expensive electronic items or any type of fragile instrument, we suggest that you be on the safe side. We suggest that you pack your expensive stuff in a reliable case. In other words, you may want to invest in a dependable custom aluminum case to carry your items with you. After all, you don’t want your stuff to get damaged during transportation. In this article, we are going to talk about some major benefits of custom aluminum cases. Read on to find out more.

1. Durability

First of all, one of the major advantages of these units is that they are extremely durable. In this case, we suggest that you go for a case that is splashproof, air-tight, and watertight. This is essential if you want the unit to stand the test of time. If it is not strong enough, your stuff inside may not be safe.

2. Withstand Extreme Conditions

Another major advantage of these units is that they are designed to withstand extreme conditions. Even if you use them on a daily basis, they will be good for years to come. In other words, you don’t need to worry about the durability aspect of these units.

3. Customizable

Some of these cases are designed to be customized. The idea is to make sure that you get a unit that you can customize to cover your requirements and needs. Since one size cannot fit everyone, we suggest that you get a customized aluminum case.

For example, you will need a specific type of case to store your tools. Similarly, there are specific aluminum cases if you want to carry delicate items. And the beauty of these things is that they are available in different sizes and shapes.

4. Custom Interior

If you want to protect your delicate items, we suggest that you get a case that comes with custom interiors. In this case, your delicate items will be safe even if the road condition is extremely bad.

5. Timeless Look

We suggest that you get an aluminum case that features a timeless look. After all, you don’t want to get a case that looks ugly or unappealing. So, if you are worried about the aesthetic aspect of these units, we suggest that you get a unit that seems appealing.

6. Corrosion-Resistant

With the passage of time, metal cases tend to face corrosion. Therefore, it is better to get an aluminum case as they are corrosion resistant.

7. Withstand Temperatures

The good thing about an aluminum case is that it can withstand extreme temperatures. Since aluminum features high thermal conductivity, this type of metal can easily transfer heat from your fragile items. Therefore, you don’t need to worry about the effects of the elements when it comes to getting your expensive or fragile items from one place to another.

Long story short, these are just some of the benefits of customized aluminum cases. If you have never purchased one, we suggest that you get one today. The beauty of these units is they are much better than other types of metal out there. So, the next time you need to purchase one, you may consider one made from aluminum.

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How Cromacoin Functions to Enhance Businesses Productivity?

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.

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Why Business Owners Seek to Enter Foreign Markets

It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market.

Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy.

If you have been successful in your business for some time and you have already mastered everything about running a business, overseas expansion may just be the logical next move you have to make.

On the flip side, for a majority of others, just having an overseas registered company and business address makes more sense to them than moving over to these foreign countries to establish a brick-and-mortar office.

Whichever the case is, there are at least 7 reasons entrepreneurs incorporate an overseas company, subsidiary or a representative office.

1. EXPANSION. About 95% of the world’s consumer’s reside outside Nigeria. Entrepreneurs whose vision and target market is a global one would consider to enter new markets abroad thus increasing their company’s overall market share and growth potentials.

2. POSSIBLE UNTAPPED MARKET. The possibility of an untapped market in foreign jurisdictions may motivate a Nigerian entrepreneur to incorporate an overseas company, subsidiary or representative office of his/her local company. Nigerian entrepreneurs who produce and package local foodstuffs for sale abroad fall into this category.

3. PROXIMITY TO INTERNATIONAL CLIENTS/CUSTOMERS. Truth be told, the Internet hs done enough to bring businesses closer to buyers. However, for some reasons, several business transactions may still warrant a traditional business presence in the city or country of operation. An overseas office of a local company need not be that big, and may be a home business address, a paid virtual office, or a small/liaison office just for the sake of getting customer feedback and linking back to the Nigerian office.

4. CORPORATE IMAGE. In order to boost their corporate image in the eyes of customers, suppliers, investors and businesses, some entrepreneurs just register an overseas subsidiary of their Nigerian company. This gives their target audience an impression that they are a company with international networks. In situations like this, the “international entrepreneur” need not set up a brick-and-mortar office abroad, he/she only pays for a virtual registered office in such country plus a mailing and telephone forwarding service.

5. COMPETITION. The fact that competing businesses or brands are entering the overseas market and are doing well motivates entrepreneurs in similar businesses to follow suit.

6. INTERNATIONAL PAYMENT. There are quite a number of international banking options available to companies registered in overseas jurisdictions – whether you are currently established in the overseas country or operating the overseas company from Nigeria. Having a corporate checking account abroad makes international payment much more easier by direct deposits, cheque or international wire transfers.

7. MIGRATION. Entrepreneurs considering a migration or move to an overseas country may incorporate a company in the destination country pending the time of their travel.

The United Kingdom, for instance, grants an Entrepreneur Visa to persons outside the European Union to gain entry to the UK for business reasons.

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